I believe great copy is about clearly showing the reader how you can help them.
It starts with diving into their struggles and dreams. Only then can you guide them through how your offer benefits them.
As a former mechanical engineer, I take a highly methodical approach to this challenge.
We'll start with a solid research as a foundation, talking to your customers to find out their priorities. After outlining how your offer matches their issues, we can create high performing copy without resorting to overhyped statements.
Uncover your visitor's true motivations
By interviewing your customers I'll uncover what issues your product solved, how it has helped them, and the language they use to describe these thoughts.
This will be pulled together into a Motivations Report that I can use for writing your copy and that you can refer to for any future communications.
Nail down your USP
To start we'll define how your ideal customers identify themselves and what they're after. This forms the value proposition question.
From this, we'll follow a method to identify what elements of your offer are the most enticing, and should be highlighted through your images/copy.
Fold in customer language and stories
To get visitors naturally relating to your site, I will use this research to write each phrase in their own language.
Along with including success stories to help them imagine the change you'll bring, this can ensure your site captures their interest by using a friendly, authentic voice.